Revenue in the dating app market has increased over the past few years. These are made up of North American college students. Hinge’s high market valuation is from demographics. These markets tend to spend less money on dating apps. Badoo’s key audience is in Europe and South America. Tinder is valued higher than Badoo as it is the most popular app in the highest revenue-per-user region of North America.īoth apps have similar active user numbers. The larger market share of Tinder and Bumble in comparison to sites like and Plenty of Fish shows that online dating is shifting towards a more casual, mobile experience. US Dating App Market ShareĬompared to the global statistics, Badoo is not popular in the US market. and Plenty of FIsh offer these services while apps like Hinge and Bumble have attempted to adjust their offering to service both markets. User interest is changing in favor of more long-term relationships over casual hookups.
In Asia, a few online dating apps have recorded double-digit monthly active users. Looking at the past few years, Bumble and Hinge have distinguished themselves from Tinder by marketing their product as more for relationships than a casual hook-up (as Tinder is so well-known for). These are mobile-based online dating apps that are tailored for casual dating experiences. In 2020, there has been an increase in the usage of newer applications like Tinder, Bumble, and Hinge, growing the size of the dating app market.